Instagram is creating its own video editing app
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Instagram announced that it is launching its own free video editing app named Edits. The move makes sense for a platform that’s been pushing video content for quite some time, yet lacked any refined editing tools. The timing, however, is interesting, as it coincided with the ban on a very similar free editing app, CapCut.
Instagram head Adam Mosseri shared the news about Edits in an Instagram post on Sunday, covering some of the features we can expect. The description of the app and its features sounds remarkably similar to CapCut, with a long list of tools for creating videos and finding ideas for new content.
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Instagram built the app with a tab-based approach, with tabs for inspiration, trending audio and for keeping track of ideas. It also provides access to what it says is a “much higher-quality camera.” The app features all the editing tools most people would use in a phone-based editing app, including the ability to edit down to single-frame precision, settings for resolution, framerate and dynamic range, background adjustment tools, fonts, filters and more. It can also generate captions automatically, hopefully with more accuracy than the auto-generated captions in Instagram Stories.
Beyond editing tools, there will also be insights into how your Reels are performing with a live insights dashboard. Plus, you’ll have access to the various metrics available in Instagram, such as a breakdown of engagement, what impacts if your Reel gets recommended and more.
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| Screenshots: Instagram |
Instagram says it supports videos up to 10 minutes long, so this is only a tool for short-form videos. Mosseri stressed in his video announcement that this app is not a replacement for desktop editing tools or a good option for those who rely on templates. Instead, it is very specifically created for creators who edit videos on their phones. Mosseri also stressed that the first version will be incomplete and asked people to be patient as it works on the app.
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| Screenshot: Abby Ferguson |
Many of these features are also currently found in CapCut. It’s not unusual for people to edit their Instagram Reels using CapCut, as it has a reputation for being much more user-friendly than the integrated Instagram Reels editor. CapCut, though, is owned by TikTok parent company ByteDance, which meant that it was also part of the ban that took effect (briefly) on Sunday. While TikTok returned very quickly, as of Monday morning, CapCut users were still unable to access the app unless they were in Airplane mode, though it seems that it has returned to functional as of this afternoon. If you didn’t already have the app downloaded, though, that is still unavailable at the time of writing, as The Verge reports.
The Instagram Edits app is now available for pre-order in the Apple App Store. The App Store listing says it won’t be available for download until March 13, but Mosseri said it will launch in February. The Android app is supposedly “coming soon” with no specific date mentioned as of yet.